Yes. Exactly. I guess my point is that us politicians must be clear to put this relationship in perspective. I think sometimes there has been a tendency in the past to say if tabloid X produces an editorial the day before the General Election supporting party Y, then party Y will inevitably win. Actually, experience shows that the public, thankfully, are much smarter than that, don't just do what their newspapers tell them to do, and of course increasingly derive their information from such a wide array of media and different sources that this kind of automaticity of support X will lead to increase of vote Y doesn't really -- I don't think it ever frankly existed quite in the way that is assumed in the Westminster political imagination, and I think that is less so as time has gone on.