There is a general issue because your function clearly in government is utterly different. You are no longer just single-mindedly seeking to promote your views and the sort of partisan advantage of your political party. You suddenly wear another hat, which is a wider duty to the public. And there are certain issues where you have a very big duty to, I don't know, inform the public of changes in the way in which benefits and welfare operate and are accessible to them, or public health issues where government has an objective role and needs to get its message across on issues of overwhelming public interest. We serve the nation.
I think it's fair to say that the skills of sort of partisan political promotion in opposition aren't quite the same skills as that of public information that you adopt in government, which is why the division of labour between government press officers who are officials working on behalf of the government and not a political party and political media appointees is a very important one to get right.