Yes. I wanted to make that distinction, because we came into it seeing the sense in a self-regulated press, and we thought to ourselves we were able to regulate ourselves. There are a very large number of very good reasons why a newspaper would want to regulate itself, even without any industry body. We'd been used to doing that on magazines, so we knew of an Editors' Code, and we saw no reason, in principle, why a company in isolation might not apply that Editors' Code and put in its own disciplines and constraints.
The difference was the same code was being enforced, but it was a kind of an industry body that -- it was a club.