The nature of the Daily Star is we are a very young tabloid newspaper. We don't have historic readership, we don't have subscription, we don't have home delivery. We do rely on people picking up the newspaper off the news stands, which is why our front pages have to be as eye-catching as we can make them.
"Telly king Cowell is dead" in particular was a quote from Gary Barlow, and obviously -- you only have a finite amount of words you can fit on a page 1 as a headline. The subject explains as far as a TV show is concerned, I believe the exact quote was -- and obviously Gary Barlow was only joking, because that's the nature of their relationship -- "As far as we're concerned, Cowell's dead", as far as the show was concerned, and that is explained in the sub-deck and the copy. But yes, it was designed to be an eye-catching headline.