Okay. I have the softer Scottish accent, not the harsh Glasgow accent. I shouldn't say "harsh"; my fellow Scots will not thank me for that.
Several developments. Existing media companies have obviously realised that the Internet is a potential very important means of distributing their content and consumers are going increasingly to the Internet. So we've had a lot of traditional media companies, newspapers and others establishing a very, very strong presence on the web. So people who have previously relied solely on the physical newspaper either rely on that and online, and some are actually just going completely online.
Secondly, you have aggregators, organisations like Google, who provide a way for users of their services to get to a whole variety of different news sources. I don't believe that Google employs any journalists, but they're becoming a very, very important channel, a conduit through which users get access to news.
You then have blogs, which are run by individuals, on which they post views and post information regarding current events, and then you have new entities who are establishing up effectively as provider of news services online, of which there are quite a number.
So there's quite a proliferation and it's a market which is changing and developing very, very rapidly, and one which increasingly is being used by citizens and consumers to gain access to news content.