I think we can move on now. I'd like to move to page 73, please. Here, you give an account about a fictional reporter who's a shifter called Ginger, and a conversation he has with the editor. It reads:
"Luckily, the ginger one got it. 'Well?' bellowed the editor, 'what do you think? Is it better short?'
"'Short?' he spluttered.
"'Yes, short. Does she look better with it short?' shrieked the editor.
"'It?' he whimpered. 'With a short what?'
"The office winced collectively.
"'The hair,' said the editor slowly. 'She's cut her hair.'
"A phone rang. I dived on it.
"'Yes,' I gasped thankfully into the receiver. 'Yes, oh yes. How can I help?'
"It was over for Ginger. He was lost. We all knew it. I was desperately thankful for Crump's advice in the pub earlier that week. Read every day's paper from cover to cover before you ever set foot in a tabloid office and have an opinion ready on every story just in case the editor approaches you and starts firing random questions like this. I was guessing the editor was referring to Posh Spice, who'd made page 3 of that day's paper for cutting her hair."
I'm going to skip to the bottom of the page where it says:
"'Not read the papers?' he repeated. He turned to address the office. 'Oh dear. He's not read the fucking papers.'
"The office held its breath and fell silent. I was vaguely aware of some reader wittering down the phone to me about a coupon for flower seeds."
Then you go on. The bottom line is that Ginger loses his position as a shifter.