Yes, it's another very common defence of what I would call the privacy invasion industry; some people would call it at tabloid press. What I say is the myth is that people like me want to be in the papers, and need them, and therefore our objections to privacy intrusions are hypocritical.
Then I go on to, at some length, explain how that is a myth that in my business -- for instance, what I need is not to be in the Sun or the Daily Mail or the Mirror; it's to make enjoyable films. That is 85 per cent of success. About 10 per cent of success is that the film is then well marketed. You know, if someone cuts a good trailer or a good TV spot.
Then right at the end, about 5 per cent of the success might be that just before the film comes out you bang the drum a bit and do a bit of publicity. So it's quite minor and you are under an obligation to do it, not just -- sometimes it's contractual, but more often it's just a moral obligation. Someone put up a lot of money for the film, hundreds of people, sometimes thousands, have worked on this thing for over a year. If you didn't do a little bit of publicity, you'd be about monster, you'd be a bit of a diva, people would hate you, so you have to do a little bit. But it's only 5 per cent of what contributes to the success of a film, and within that 5 per cent, how much of that is tabloid newspapers or even newspapers at all? Very little. What everyone does now is they favour broadcast media. You reach many more people faster, you can't be misquoted, so everyone is doing television and radio.
If tabloids were so important to the success of a film or the success of an actor or the success of a singer, why is it that, for instance, none of us in the large ensemble cast of "Love Actually" talked to any tabloid newspaper at all when the film was released and the film was still gigantic. The theory put about by the tabloid papers, that they are responsible for the success of films and they create stars, is entirely spurious. It's either their mad arrogance, because they live in this funny cocoon of self-importance, or it's highly convenient because it gives them a chance to the say, "If anyone criticises us, it's hypocritical."