Yes, I think it's a fantastic opportunity for the service, it makes us more open and transparent. Within Staffordshire we now have 55,000 people following us on social media sites, and of course this is improving direct engagement with communities. The media follow us. So it makes us ...

Can I add, sir, we actually record centrally that contact anyway, so this is really just an extension of that.

No, not really. Again, I think the evidence shows this, we have pre-existing relationships at local policing team level within Staffordshire where local policing team commanders have meetings with the local media and certainly, you know, we encourage the local officers to be open and transparent and to build those ...

That's correct, yes.

I think that's a very difficult question to answer, Mr Jay. Certainly, as I've said before, our experience is mainly with the local and the regional media, less so than the national media, and perhaps the national media could learn things from their colleagues in the regional/local ...

I think they're certainly different, Mr Jay. I think, as I said before, our relationships with the local and regional media are very close, we deal with them on a day-to-day basis. We have, I think, relationships of trust and confidence and mutual understanding. We know each other's ...

I think I completely agree with the chief. Our relationships are generally very professional, businesslike, certainly with the local and the regional media. When you look at the amount that we sort of deal with overall, we have a Press Bureau system similar to other forces and I did an ...

That's right.

That's right.

Yes, it is.

Ian Neil Fegan.