Yes. Since we adopted our ombudsman approach, seven years now, we've noticed complaints dwindle, which is a very interesting point.

Just one thing. It would be along the lines of preventive being better than restorative and working very closely as we do with the Editors' Code and using that little pocket guide that we have is a great way to stop complaints happening, and we do that all the time ...

An editor's voice but not necessarily a dominating editor's voice.

Creative ways of finding the funding.

I've always found that we can do what we do adhering to codes and happily leave the nationals following us up later.

I am indeed. I think there is an expectation, as Peter says, that we'll beef things up and change certain things, but we shouldn't throw out the good things that the PCC does. You also asked if we'd improve it in any way. I'd just get ...

I do. We've had a lot of time for the PCC. It's not a letter that you like to receive. In my case, it's probably once or twice a year. They have a very good role in adjudicating and coming up with an agreed settlement, and in ...

Yes.

If we get stories about Ipswich and we can fight even harder for Ipswich, we will do so.

It's very much fighting for my town. It's my job to fight for Ipswich harder than Maria fights for Manchester, and I'll do that at every point of the day. I find the relationship very, very helpful. I can find out what's going on at Westminster ...

We have strong relationships with our local councillors. We have very strong relationships with our MPs. The three MPs covering our part of Suffolk all have columns in my paper that are exclusive to my paper. We don't pay for them. They have a right to withdraw at any ...

Police resources are under pressure, like many organisations, Norfolk and Suffolk constabulary have just merged their back office functions, including press office. It's very tight for them too. I judge it as press offices for our reporters, including the crime reporter. My job is to come in at a ...

I deal with senior police officers on an almost daily basis. I squabble with them on an almost weekly basis. That's to do with stories that might not come out, but the relationship is very, very good and I have one quick example.

Last summer when the riots were ...

They move on. I do keep in touch but absolutely no feedback on that front.

I was very worried at the time because, like my colleague, I was sure that there would be a backlash. In my community, there wasn't one phone call, there wasn't one letter attacking us, and I've been prepared to defend my journalists to the hilt. In the ...

Exactly the same.

Of course.

I'd have a look at it, but I wouldn't be passing it on if I wasn't prepared to publish it.

We have a syndications internal agency but it only processes material that we've published ourselves. We don't go any further, if that's what you're alluding to.

We were talking to the police all the time. I recall vividly those dark, dark days, and it was in the middle of winter when there was a real fear that somebody was about to snatch the latest young lady off the streets, so our job was one of community ...

I would. We were very, very careful about the law and we spent hours with our lawyers on the topic. There was a celebrated photograph of the man who was eventually convicted that raised eyebrows and we wouldn't have published that photograph. It was published in the national press ...

I've witnessed that in the past in other places. In this particular case that we're talking about, it didn't happen. What we did was launch a campaign on behalf of the street sex workers called "Somebody's daughter". So when they'd gone, and they do go ...

I didn't come across problems. I heard of one issue with international press, which was astonishing, but with national press, because we didn't need them, we didn't interface with them.

The tabloids investigated -- arrived in great numbers to do their investigations, far, far greater than the resource I would have. My advantage, of course, is being on patch and knowing not only the people but the places.

In terms of their interaction with us, they would call us and ask ...

Upheld complaints and clarifications appear on page 2. I have on several occasions carried corrections on page 1. I have no fear of that whatsoever. The biggest complaint I often get is that the complaint resolution isn't in the same place. Once you reach the place that you're ...

Adherence to the code of practice is in our contracts, as Maria mentioned. We wouldn't see the need for a conscience clause. All our journalists can talk to their management, senior management, whether it's beyond me. Very happy for that to happen.

I'm proud and honoured to be the readers' editor of my readers in Suffolk, but we don't always get it right. We all have to learn the power of being sorry sometimes; we have, as I say, a second tier, which is someone who reviews how we've ...

Never used subterfuge. My view is that there's always another way, there's always a way around to ask your questions. Examples would be that we've had reporters in nightclubs swabbing for class A drugs, which we've found, or we've tested security at the port of ...

No.

The first thing is on contentious stories, check and cross-check. We would find out. On sources, I wouldn't publish a story unless I knew the source. I'd have to know the source.

I think in these times that we're discussing, it's best to have both. You can't have too much. In fact, we go one stage further, as you're aware, and we have an ombudsman who reviews how we've dealt with reader complaints. Because if you judge ...

I think it was very useful and I'd welcome them back tomorrow. I think they went to other places as well around the country, but they came to us and we had a very healthy attendance I remember in a church in Ipswich I attended.

In terms of complaints ...

They are there, but they don't affect our business. Sometimes we work in harmony with local authorities. We're aware that some of the weekly groups particularly might have had issues, but it's not a problem in my marketplace.

It's not been a problem for us.

Yes, my newspaper operates in Suffolk and we're hoping in terms of circulation, as in the print product, to declare either a level performance or a slightly increased performance for last year, which is encouraging.

In terms of our audience, we are bigger than we've been in a ...

That's true.

They are.