My pleasure.

But part of the -- one of the things that's so important for the brand -- and this is worldwide -- is that it's a safe place for people to comment. We want people to feel that this is an environment where they're invited to do that, and they won ...

Mm-hm. And I think that our comment policy and the fact that we don't pre-moderate is in line with most of those publications, and I think that's reflective of the defamation law in this country. In the US, for instance, it's very different. The Huffington Post in ...

Yes.

I don't think so, in the original journalism that we produce on our site, that there should be any difference. But I believe on the blog side of it, that is different. These are not trained journalists who have gone through legal training, who have lawyers sitting 10 metres ...

It does, yes.

Yes.

No.

Yes.

I think that -- and I'm sure I'm echoing what other people have said -- that it needs to be supportive of journalists as well. I think that it should provide training for journalists as well, and I think that if they can do that, again you're far more ...

It does become subjective, which is why I think it's very, very difficult, and I can see why there were problems when we came to it, that maybe digital players need to be seen slightly differently to magazines. I can imagine magazines have far fewer complaints than newspapers because ...

I think our experience in trying to join the PCC showed that there are already flaws with that system, so we went to the PCC back in September and said, "We want to sign up, we already follow your guidelines, we want to be a member of this body", and ...

Shouldn't be. I don't think then it should be legally binding, but I think if there are illegal practices that are going on, then obviously it should be.

I think mandatory membership has its issues, and I think for some of the reasons that I've said already. I think the fact is that statutory regulation should be part of the law of the land, which everyone is bound by anyway, and I think to a certain extent ...

Yes.

I think it needs to be so -- held in such high regard that it would be foolish of them not to do that, and I think that the issue we have at the moment, and we've seen, is that some of those news organisations don't hold the PCC ...

I think they should, because I think it shouldn't be financially prohibitive. It shouldn't be people being tied up in red tape before they want to post their first blog somewhere. As I've said, the majority of blogs are opinion pieces. These are people who have something ...

No, I haven't, and I would welcome the opportunity to do that. I think it's very important. I think this has been acknowledged here by other people that digital properties, whether those are digital only or they're the digital arm of a more traditional media organisation, are ...

Absolutely.

Yes.

No. Certainly our politics team are doing investigative pieces, but we haven't yet uncovered an MPs' expenses scandal or anything like that. We are doing investigative journalism, but nothing too scandalous.

No, I think it's that we're exceptionally careful, we're very aware that we're building a brand in this country at the moment, and therefore we need to be squeaky clean with everything we write. I don't think that means that what we're producing is ...

It depends. The corrections policy, we would get a number of those a day, and that might be something very small, someone spotted a spelling mistake in an article. I'm pleased to say we haven't had any significant complaints on our blogs. We haven't had any with ...

Yes.

Yes. At the bottom of every single one of our articles we have a "send a correction" button. It's important to us that people can contact us very quickly and easily in that we have a robust notice and takedown process, so that's put clearly. It's not ...

There is.

We do, we do.

Yes.

Yes.

There is a risk, yes, absolutely, but because of the way that the law is framed in this country, we are not in a position to pre-moderate all our comments.

Yes, anything that went in the face of law in this country.

Absolutely. We make it very easy for somebody to flag if they feel something is inappropriate within the comments. Once that's been flagged, our aim is within 15 minutes a human moderator will check that comment and see whether it needs to be removed or not.

Comments on the blogs, yes. Comments on blogs work exactly the same as comments on news articles. We don't actively pre-moderate through people. We have a filter tool, which a small amount of those comments go through, which would flag up swearwords, for instance, or certain word combinations, and ...

So the way -- so we're talking about comments on the site?

Absolutely, yes.

As a general rule, we would strongly encourage our bloggers to be upfront about who they are. There have been a few occasions, we have someone who blogs about the gay nightlife in London and he wants to do that anonymously. He's not naming other people, these are just ...

Yes. It's important to us that this is an area, as I said, for debate, for conversation, and the blogs are very much opinion. But we do have blogger terms and conditions that by using our blogging platform you are bound by. You are free to stop blogging for ...

Absolutely.

Yes.

Yes, I expect those -- I can't think of any specific examples, but I think there are instances where you see perhaps something that's interesting but you don't believe where that's come from and you perhaps think that that story isn't correct, then you wouldn't ...

I think it's an editorial decision that we make, but also at the back of our mind we always have those editorial guidelines. Is this a site that we trust? Do we believe what they've written? All of that informs that decision before we make a decision to ...

Yes.

No, we don't. I mean, there is an editorial decision behind who we link to, and that will be because it's newsworthy, we believe that our readers and users will be interested in those articles, and the prominence we give those links really depends on the story itself ...

I have 20 on my team. We started with eight when we launched last July, so we've grown a bit, yes.

No, they haven't.

No.

No, absolutely not.

No, I don't envisage that, no.

No, they don't.

No. Again that situation hasn't arisen yet. I think if it was in the public interest, we might make that decision, but our site is all about having a conversation. If we publish a story and we haven't given someone the right to reply, it's very easy ...