It would be a good start.

Yes.

Yes. So if I can contact the Advertising Standards Agency if I drive past something and I think that the image isn't appropriate, and I've done that, I want to be able to comment, as an individual member of the public or as an organisation, on something that ...

Absolutely.

So the first point for us is, I suppose, a softer recommendation, which is one around training, and we know that that throws up challenges in terms of achieving that, but having journalists receiving manager training on the law of reporting violence against women so you don't have the ...

Absolutely, but there is also -- because the other side of it is a context where men who commit violence are excessively demonised in the press and portrayed as beasts or demons or monsters, and actually men who commit violence are our fathers or brothers or sons. They're the men ...

Yes. What's disturbing about this particular piece is the original press release said "Promiscuous men are more likely to rape". The Telegraph reported the piece as "Women who dress provocatively more likely to be raped".

My immediate concern is: why would you twist the piece in that way? What ...

So very often practices such as honour-based violence or forced marriage are reported in the popular press in gratuitous detail. The language, for example, is inaccurate, so forced marriage is often referred to as "arranged marriage", sending the wrong message about what the issue is.

There's the idea that ...

Yes.

This is one of those stories where, apart from promoting racist stereotypes, I'm not actually quite sure -- and misogynistic position, what interest -- what this particular story was hoping to do except feed particular stereotypes.

The family concerned were placed in temporary accommodation by Harringay local authority during the broadcast ...

Absolutely, and also seeking out of expertise, of professionals who are able to speak to the issues that are being reported. So, for example, dialogue with Rape Crisis as an organisation, you know, could look at what's the situation around young women. Who's reporting to you? Are there ...

The way you would in a broadcast context. I'm not saying that you can't have a position where you say, you know: "In court, there was scrutiny of the young girls' behaviour", et cetera. I'm not saying that you couldn't do that, and say that's ...

Absolutely.

No.

Yes.

I'm not quite sure I --

This was the Daily Mail and is particularly upsetting. The first thing is you put the term "orgy" in something and what you immediately do is you grab people's attention. It becomes titillating. But also we have a situation where two young girls were raped. We're talking about ...

Absolutely, absolutely.

So what we have is -- this is a Daily Telegraph story and the way it was reported was "Man murdered wife after she changed Facebook status to single" and the whole tone of the story focuses on she changed her status to simultaneous, you know, their relationship was breaking down ...

So from an evil perspective, the media creates, reflects and enforces attitudes. Those who work in the media should be conscious of this and should actively seek not to reproduce attitudes which condone violence against women and girls. Too often this is done through inaccurate reporting -- for example, on the ...

Yes.

My name is Marai Larasi. I represent the End Violence Against Women coalition. It's a UK-wide coalition of more than 40 organisations which campaigns to the government at every level in the UK. We have part of our work that is focused on preventing violence against women as well ...