Yes, I agree with George about the over-arching quality. I think we at Kingston have an MA that is accredited to the NCTJ and we did that because we were setting up a -- our focus is on print or on written journalism, and we don't teach broadcast at all and I think our feeling was that this was the appropriate way to teach journalists, teach young journalists to get them jobs in the local and regional press particularly, which tend to require NCTJ qualification. So we married the two, the degree and the NCTJ, now the diploma.
It is a difficult -- it's a difficult MA, it's a very demanding MA. When we recruit, we interview them all, we warn them that piling the NCTJ qualification work on top of the university -- the demands of a university MA degree is very, very demanding. So, you know, these are students who can't, for example, or find it extremely difficult to hold down, you know, part-time jobs outside their degree as students often have to these days. It's tricky.
But I have -- I mean, I have been critical, I was critical at the seminar of the NCTJ in the field of ethics because it is effectively a corner of the teaching, of the requirement of the NCTJ diploma, a small corner of it that addresses ethical questions. I'm sure that every teacher who delivers an NCTJ course everywhere in the country teaches it in an ethical manner, but the council itself does not place the stress on ethics that I certainly would like to see and I think that's a pity, but it's also a reflection of the NCTJ being the servant of the industry.