It would be the carrot indeed. If I may just give the example of the News of the World, now a dead newspaper. They used to find themselves in court quite a lot. They also did investigative work. If they were in court and their position in court was going to be damaged by the fact that they were doing things like phone hacking, it seems to me that the senior executives of that popular paper would be very much more careful about what was going on in their newsroom because they would have an actual incentive in the operation of the law to do better, to be more careful about what was happening.
I've outlined these in the latest edition of the British Journalism Review, which Steve happens to have brought along, at a slighter greater length than I've been able to do now. Thank you for your patience.