The transcripts of the official inquiry into the culture, practices and ethics of the press. More…

And that would need to be enough to make it sufficiently incentivised for an organisation to want to be part of this system.

But I also think we should emphasise the potential role of this whole kite marking area. I think if there was a sufficient amount of publicity -- we all remember the Advertising Standards Association: "legal, decent, honest, truthful". None of us really know what the PCC stands for. That's because of publicity, because the ASA was prepared to publicise the standards which it expected people to adhere to, and I think a new kite marked regulatory system for the press could do the same.

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