Yes, I'd agree. Our students' main concern is: will I get a job? And will I get paid halfway decently?
But again, one of the things that we do, as I'm sure my two colleagues do, is we try to explain to our students why the industry is in the rather dire straits that it's in and we try to also suggest means by which that might be improved, or we try to suggest areas of media that they might go into which are not in quite such desperate straits, like broadcasting, for example, although even there there are cutbacks.
I think top of our students' concerns are: will I get a decent job with decent pay?