The transcripts of the official inquiry into the culture, practices and ethics of the press. More…

Look, I think our reputational value is great. We have 800,000 users online but less than 10 per cent of those people buy the paper and the average age is 28, ie. there's a completely different audience who wouldn't dream of buying the paper in its traditional form, but understand: "Oh, the Mirror, they might be a bunch of lefties, but actually they know news, they know sport, and what I'm seeing here is truthful and interesting." So our traditional values of being a mature brand actually have got very positive aspects in that digital environment.

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