I think that the web in particular -- I think in broad terms, if you want to build on -- build a trust with your readers, it's a very good thing and it's an important thing. I know that the CP Scott 1921 essay is brought out so often that it's dangerous -- some of the best lines have become cliches, but actually they are very good lines and a lot about that is trust and the relationship with the reader, the contract with the reader.
So for us, it's incredibly important, if we're going to survive and move into a digital age and people are going to trust our copy, and I think that will be true of everyone who's trying to cope with an industry which, over the next three to five years, is going to diminish and consolidate and I think it's extremely important that -- I would suggest it's important for everyone to say -- you know, we no longer have this high-to-low relationship with our readers where we talk down to them, we tell them things and we allow them one or two letters in each week. Every time -- for instance, if we write about Fukushima and we get our microsieverts and our millisieverts mixed up, we have something like -- within half an hour to an hour, we'll have about ten nuclear scientists on our tail online telling us that. And people say, you know: "This really matters." People regard you -- "You are the Guardian. People take you seriously. You have to get this right."
So I would say that for everyone who wants to survive and thrive in journalism, which is really all about -- I think it would be -- I think it important and useful.