I think Hello! might have gone out of business many times over if we paid a million pounds here or there. Some of our biggest scoops have been completely free. Some of our biggest weddings we haven't paid a penny for even though there's been lots of rumour in other areas of the media about what we may or may not have paid. And all our fees are completely confidential and sometimes they're donated directly to charity, as was the case with Holly Branson's wedding. The couple knew that they could set up a trust fund and donate that money to charity. There was no sense of a bidding war. In fact, I very rarely find myself in bidding wars these days because the nature of the type of celebrity that Hello! features is very different. I think we're very unique.