The transcripts of the official inquiry into the culture, practices and ethics of the press. More…

It's completely voluntary, and some supermarkets respect this code and they do -- with lads' mags, they do display them on the top shelf and they cover them, but many don't.

The issue with these newspapers is they're never displayed on the top shelf. They are completely mainstream and freely available to anybody, and the fact that they exist within a newspaper, I think, lends them a sort of legitimacy and makes this type of portrayal of women seem unquestionable, seem sort of normal and acceptable, essentially.

Again, this type of material wouldn't pass a test for pre-watershed broadcast media, so again I think that there is an issue there of why it is seen as acceptable for them to exist within print-based media.

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