-- of the Science Media Centre. The headline message which you wish to impart is probably to be found in the final paragraph on page 54258, a message which you then elaborate:
"While the media was not solely responsible for the MMR scare and lessons have been learned by all concerned, some of the underlying values still remain in parts of our newsrooms -- the appetite for a great scare story, the desire to overstate a claim made by one expert in a single small study, the reluctance to put one alarming piece of research into a wider, more reassuring context, journalistic balance which conveys a scientific divide where there is none, the love of the maverick and so on."
Those are the key themes which you develop.
Is it also fair to say, if it's not putting it disparagingly, that the general public does not always apply a rigorous scientific method to its world view? Witness, for example, belief in astrology or, in the United States in particular, belief in creationism?