Yes. This is a tricky one, because what self-respecting journalist is going to hear our chief medical officer telling us that 65,000 people could die of swine flu and not report it? I don't in any way ask them not to report it, but I do think there is a special responsibility to make clear that that was the very worst possible outcome, and that was explained very clearly by Liam Donaldson, the chef medical officer. It was from a model. These modelling exercises are not absolutely exact science. They give a range of probabilities.
Ironically, as I said, what happened was the media a year later kind of turned on the medical establishment and on Liam Donaldson: "You told us 65,000 people were going to die, you hyped this, you did it in order to sell or buy the vaccine from GSK", et cetera, et cetera, and actually he had never said that. Scientists were worried about swine flu. They were right to be worried.
Again, it's about the headlines and the top line reflecting the range of possibilities. On something like this which really matters -- I think the climate change one was a classic example, you know.