No, no. What I'm reflecting is that wouldn't work with many scientists. They wouldn't be able to write and communicate in the way that Brian Cox can. He's now a celebrity scientist, and I say that in a good way.
I think -- you know, to stress it's very important that I stress this again and again. The science, health and environment journalists who write for the tabloids and on newspapers are brilliant. They are genius. Every single day they communicate very complicated and very important science to a mass audience.