The transcripts of the official inquiry into the culture, practices and ethics of the press. More…

It's -- I think I'll answer in two ways, if I may. It's not representative of -- the headline is not representative of the point that Eric Schmidt, now our chairman, was making. The obvious point that he was making was if you share information online, you are sharing it, and it's then shared and it's out there online. But obviously the headline is not representative of our privacy principles.

Google takes privacy extremely seriously, and it's governed by essentially three broad principles. Firstly, transparency, so making it incredibly clear to the user, someone accessing our services, what data is being collected, how the data is being stored, but also how they can then access, delete and/or remove that data.

Secondly, choice, so when the user is using the product, they have a very granular level of choices about what settings they want to make using that product.

Thirdly, control, and this is really important, so when the user is using the product, they have -- ultimately they have the control over how that data is being used. If I may give an example, if I open a Google account and I want very personalised search results, most relevant to me, I can turn that setting off and on at any stage. It's not Google that sets it, it's the user.

So to go back to the principles, they really are transparency, choice and control, and just to emphasise it, the headline in the register is not representative of either Eric's view or the company's view on privacy.

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