Yeah, so I'm glad to explain that. I think I can clear up a lot about how that works.
Let me start by saying that obviously Google is not the Internet so what I'm going to describe isn't a way to make a website come down. What we are doing is reflecting in our index the content that came from these third-party sites that are put up by someone else that we have no editorial control over and so forth. We're just attempting to sort of neutrally index them. So the process I'm going to describe is the way to stop a search result from showing up on Google, on sort of our little corner of the Internet, but it doesn't change the fact that it's out there and that a user might find it by following a link, you know, from Facebook or Twitter or from an email.
So there are two basic processes that I'll go through and each has a different public-facing tool that can be used to get something removed from Google's search results.
The first is a process for webmasters, so this is for the actual operator of the website, the newspaper in the case of a news website. If a webmaster puts something up and does not want it to appear in our search index, it's really important to us to make sure that we honour that intention. It's a fundamental tenet of our business and I think of every big search engine, of every responsible search engine's business to honour that webmaster's intent.
In the first place, if they don't want it indexed, there's a technical standard they can use to say, "Hey, Google, don't put me in your search results".