Fine. I then turn to self-regulation with a legal backstop. This is 2.5.6 of the statement. You say the ASA is recognised by the OFT as the established means for regulating misleading and comparative ads in non-broadcast media in the UK. On the rare occasions when you are unable to secure compliance with the code you can ask the OFT to consider taking action under the CPRs or the BPRs, the business protection regulations.
"The OFT can seek undertakings from a company that it will change its ads, it can also seek injunctions from the court to prevent companies from making misleading claims in their ads."