The transcripts of the official inquiry into the culture, practices and ethics of the press. More…

It doesn't happen very often, but it does happen. It tends to happen with very, very small companies who are determined to carry on regardless. It often happens, actually, when people feel very, very passionately about what they're advertising, particularly if they're advertising a cause or an idea, and those -- advertising of that type of thing is covered by the non-broadcast advertising code, so you can imagine the circumstances. It might be a local campaign group who are campaigning against a proposed wind farm development and feel extremely strongly about the issue, and have put together a campaigning advertising leaflet and are handing it out in the neighbourhood, and it's sometimes difficult to enforce the advertising code against parties like that and we obviously have to weigh up in extreme circumstances whether or not it's worth us continuing to pursue it, given the size of the problem.

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