Yes, I accept that, but I still think it would involve cost and I guess how much cost the industry would bear -- can bear, because of the parlous state of it -- I genuinely don't know. But look, it's a very welcome, very positive, very constructive suggestion.
My worry is how much it will lock Desmonds into it. By and large, Mr Desmond -- and this is not Punch and Judy show -- he doesn't produce the kind of journalism -- with the exception of the McCanns, it's more celebrity bland journalism -- that would end up in this court, in this court of arbitration. So I'm not sure how much of an inducement it would be to him --