Well, because throughout my career in local and regional journalism I have experienced, obviously, stories and incidents that both local and national press have taken an interest in. It's always been my experience that national media are able to sweep in, do what they do and sweep out again into some sort of black hole of anonymity.
The local press and regional press, we have to live with the people on whose lives we are reporting. We live and work with those people every day. They are part of our community. The mantra of Cumbria Newspapers is that the titles remain at the heart of the communities they serve and we have to be mindful of that.
So the way we work and the way the national media -- not only press but also broadcasting -- work are just entirely different. Absolutely entirely different.