They do have to be build up again. They do, and every time there's another -- for want of another word -- another fuss about this type of behaviour, we get the backlash. So a straightforward court report will perhaps, as an example -- and it's not a fictitious one. This is real. Some guy's gone down for his crime and his mother rings the news desk and says, "He didn't mean to beat him up. He's a good lad, really, my son, and I know what you people are like because I've read what's happening with journalists." So we've had: "I've been watching the Leveson Inquiry. I know how you people work."
Now, the stain from what has happened to trigger this Inquiry and a number of reports tends to spread across all sections of the media.