I think social media is opening up massive opportunities for us for the way we engage and communicate with the public. I think in this instance it was complementary, predicting what will happen in the future. I think we are seeing greater use of social media by the public. It's a good means of communication. Twitter is an excellent means of actually getting fast time information out there, accurate information quickly.
One of the interesting factors in this is not only did we communicate with the public; we were also actually communicating with the press on Twitter as well, in so much as they were picking up the comments and the feeds that we were putting out.