I think they're certainly different, Mr Jay. I think, as I said before, our relationships with the local and regional media are very close, we deal with them on a day-to-day basis. We have, I think, relationships of trust and confidence and mutual understanding. We know each other's sort of objectives.
I think it's different with the national media because it is so infrequent, it is when we get particular news events, and as a result of which, I think, that's why our focus has been more on the local and the regional media, and also, you know, like us, they have a big sort of responsibility for the communities they serve. That's where their information comes from, that's where their revenues come from, and certainly we have those joint objectives in terms of serving communities.