Unlike an untruth that is in print, for which you can at least receive an apology, when an image is disseminated, it can spread around the world like a virus, and that photograph of my daughter in her swimsuit was on the Internet months after the PCC ruling.
Of course I accept the PCC could not adjudicate for members of the public who had copied the image and put it up on websites, and that they had no mechanism to prevent that happening, but I feel that given the fact that an image has a life that cannot be recalled once you have seen what someone looks like in their swimwear, an apology does not remove that knowledge from everyone else. An image has a particular property in that way.
So I needed to -- I contacted my lawyers when I realised this image was still out there, and they laboriously attempted to remove it wherever they could. I'm sure it is still out there. That's the particular harm of an image.