I'm not sure it is correct to say they haven't made a difference. I think they did make a difference and I think there was a genuine attempt to -- the crux of what I tried to do was to say the editor is responsible for what appears in his newspaper, and therefore he has to satisfy himself that the photograph was taken properly, et cetera, et cetera. Of course, as I think I say there, a lot of the market is outside our control. It's foreign market. I think it did have -- but, of course, the respect of the PCC has gone down in recent years because they haven't had the high-profile complaints they used to have, and the high-profile complainers say, "We would sooner take the matter to the courts", therefore the PCC doesn't deal with them, the PCC's standing goes down, and it's a combination of both.
So -- and people don't complain. The system was -- in my day, it wasn't right to do anything about it if a person didn't complain, and there was a good reason for that, as well as the -- quite often, the newspapers would say something -- and this would be more in the story than a picture -- would be only part of the story. So you complain, and they say, "Well, I'll tell you the rest of the story", and the person concerned decided: "I think it's best just to leave things as they are."