Yes. It's the point I mentioned earlier that size matters, but size isn't just determined at the point of a transaction. It can, if you like, creep up on you through the success of a particular media group just increasing its market share.
Incidentally, buried within this is this issue about whether you can come up with a statistical percentage definition. I'm not an expert on this. I'm perfectly open to -- maybe that's one way of judging it. I'm told that the science of that is pretty tricky, but that may be one part of the reforms that one introduces to instill a bit of coherence in this area.