The simple answer is history. Our competition policy has failed. If you're faced with a situation where no major newspaper acquisition has been stopped, clearly something has to change.
Ofcom is a deeply impressive organisation. Its research is wonderful, and the people I have met in it are very impressive. But it operates within a framework which is deregulatory. The DCMS paper that came out this week essentially said technology is generating diversity and competition, which is what it said ten years ago. The Government has changed, but the message is the same.
So Ofcom will be operating in a deregulatory framework probably. It also operates within the thinking about the press that is shaped by the press.
I suspect that is something that you will realise when you deliver your report: that thinking about press regulation is strongly influenced by the press.
So my response to the notion of an intimate plurality test, is I think that's a way of parking a problem, rather than solving it.
It is unbelievably difficult for an agency to tackle the massive concentration that's developed over the last 40 years.
Only a striking tocsin call from an inquiry such as this might possibly start a new ball rolling.