No. So the levy would only be for market leaders -- sorry, for -- let me retract.
The levy on social media and search engine advertising would be restricted to that, not to other forms of Internet advertising. And the thinking behind that is there's been an enormous migration of advertising from the press to the Internet, not concerned in many cases, or in some cases, with journalism.
That is a potential source of revenue that could fertilise new shoots, and that is to return to the Channel 4 model. To look for profitable areas of the media and to use part of those profits to generate greater plurality, which is a concern of this Inquiry.