I think there has to be clear criteria. So, for example, if a local website applied for a grant, it would have to have a certain level in order for it to be eligible to apply. So there has to be a clear demonstration that there is a level of demand.
Secondly, there would have to be demonstration of need, a need in terms of a problem of local newspaper closure. In other words, you would have to show that the applicant would promote diversity where there is a gap.
And the thinking behind this is completely standard in Norway, in Sweden, in Finland. This is not new territory. So it's not something that is unthinkable. It's something which has been developed and successfully implemented in a way which promotes diversity.