Well, by "self-regulation" I understand that ultimately, whatever the industry or the body is, it's regulating itself. And it seemed to us that actually there are two interests at play. There's the interests of the media and there's the interests of the public. And unless the regulation is independent of both, you're not going to have true and effective regulation.
So I don't myself agree that an independent self-regulation, if that is a meaningful phrase at all, is the proper way to proceed.