Well, fining is a slightly emotive issue, it seems to me, and I think we make clear somewhere that fining would be a matter of last resort.
But it may be that if someone breaches the code in a particularly outrageous way, the appropriate way to deal with them is a fine, as one sees in other areas.
On the other hand, if there are a succession of minor breaches, where a particular publisher -- and there are notorious examples in relation to the PCC, where particular publishers are constantly being found to be in breach of the code in minor respects, and don't do anything about it. Then in those circumstances, where we're not talking about fining them for the particular breaches but because of their continuing conduct, then an enhanced subscription. That was the idea.