Well, they're interested. It was mentioned to me that they're interested to see what happens here. But I would say only in Australia is the Convergence Review, because it's looking completely across platforms, and actually looking to -- suggesting dismantling the broadcasting licensing regime at the same time, everything then comes into play there.
I think they're also concerned about, you know, what are the standards then that they would expect of new media, and then new media themselves aren't necessarily seeking to join in droves -- I'd like to come back to Denmark on that -- because they've always seen themselves as sort of -- if you talk about the fourth estate in terms of journalists, they see themselves as the estate four and a half. They want to sit outside. They are part of that debate.
If I could just spend a moment on Denmark, what interests me about Denmark actually is not the mandatory co-regulatory model. It's the fact that online providers can join on a voluntary basis, and they are joining. In Denmark they are joining in droves, and the reason that they're joining is it's, I think, in their commercial as well as ethical interests to join up.
So in Denmark you can join a Twitter account, a LinkedIn profile, Facebook. All can be members if they are imparting news in some way. And the benefit that they get from that is being able to differentiate themselves from other media that's unregulated, and an access to things like protection of sources if they came up against the same issues that traditional media come up against. And that seems to be very interesting, that they are -- they are embracing regulation as something positive that differentiates them from the rest of the online world.