That's exactly right. And that's where the Irish model, which you heard about this morning, I think is very clever because I know they don't have a whole bundle of these. They just look at defamation. But it seems to me that what the Defamation Act in Ireland is saying is not -- they're not particularly interested in fact in the Press Council as a tick-box membership. They're interested in: have you got a commitment to regulatory -- to responsible journalism, to accountability? And a way of demonstrating that is to be a member of the Irish Press Council.
But they leave the door open to other ways of demonstrating that. So if you sit outside the Irish jurisdiction, you might be a member of a different body. If you're Thompson Reuters and you are global, you might point to your own standards. If you're a little blogger, you might point to, again, your own standards set out on your website. But the easiest way to demonstrate those standards is to be a member of the Irish Press Council.
So that gives regulation, it seems to me, a value, and that's why I would argue Richard Desmond isn't a member of the PCC, but is a member of the Irish Press Council, because membership of that body demonstrating your ethical standards has a value there. It has a legal value, as well as an ethical value, potentially a commercial value.