The transcripts of the official inquiry into the culture, practices and ethics of the press. More…

That's exactly it. It's an issue of credibility. And I think people have talked about "kitemarks" here.

Kitemarks, I think you associate with things like boilers and pieces of equipment. I think this is more like the sort of Fairtrade Mark, where Fairtrade says to you, "Our products conform to certain standards. They're ethically sourced". And it's a bit like saying, "We have a commitment to standards and our journalism is ethically sourced," as it were, and that's what you are demonstrating.

So rather than it being, sort of, you know, buried on your letters page, you would emblazon that. I think that's what's being encouraged now in Australia, in terms of differentiating.

It's on the front page online, not six clicks in. I think earlier this week you referred, your Lordship, to the old Groucho Marx adage about: "I do not want to be a member of a club that would have me". This is a club you want to be in. It's a valuable commodity, and in Australia, where they're sort of trying to move the approach to regulation ...

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