I wouldn't like to go that far, no. I think this is one of the big issues that we really don't know the answer to are.
What I would say, though, is that I don't think we should assume that the game is up for established news providers. The point I'm trying to make is that they have some tougher challenges ahead, but because they have the brands that they can call on, they have the loyalty of still quite large readership bases and because they have the investment in high quality journalism, they do stand a chance of creating compelling new digital products which are better than those offered by new entrants. So the game isn't over by any means; it's just a very tough transitional time that they're going through.