The inferences you draw from the market trends you survey. You say, under 3.4:
"We should act cautiously when considering the introduction of any new structural rules to address shortfalls in media plurality."
Looking at the point really by way of overview, if digital developments, you say, meet more optimistic expectations, then plurality will be secured by those developments without more, and one therefore doesn't need more rules. But in any event, you have some principled or practical objections to ownership and concentration rules which you identify in the four bullet points you see there. Can I ask you, please, about the first? You say that they may well ensure the existence of a number of different news providers but they cannot in themselves ensure that a diverse range of news is supplied. Is that through a want of internal plurality? What's the problem there?