Yes. That's a very good way of putting it. I think then you can have a debate about what those factors should be, how specific they could be, given the background of uncertainty which we've discussed, but I think that would go some way towards providing a degree more transparency in the plurality application of plurality rules.
Of course, one of the criticisms of not having a clear market share cap or ceiling is the uncertainty that that creates in the marketplace. I think to an extent that is inevitable, but you can address that, in my view, by having these sorts of criteria or obligations spelt out with greater clarity, and also by making sure that there is a clear process for Ofcom to follow.