Absolutely, yeah. I've sacked two good photographers because they've not kept to my standards, which I strongly believe in. The two situations were -- I had a guy one night was out working -- this is years ago -- and he photographed a girl that was in "Big Brother", followed her down the road, backed her into a doorway and carried on photographing her, even though she was showing obvious distress. I got the pictures in the morning and it wasn't something that I like to see. This girl was crying, obviously upset, very distressed, and I sacked him. It's not the sort of pictures I want to see coming into our agency.
The other situation was the photographer that I used to work with who was one of the best photographers I've ever had working for me. He's a very skilled worker, I respected him a lot, he was a good friend of mine and we were asked to do a job by a celebrity. It was going to be a meeting between the celebrity, his celebrity girlfriend and the parents, the first time they'd met. It would have been an interesting story at the time for a tabloid newspaper.
I was asked -- it was all set up to do. We'd told our paper that we were going to do that. It was going to be a great set of pictures. It was going to be an exclusive. It basically proved that the relationship was real. I was told in the afternoon by one of the celebrities involved in it: "Please don't do it. My parents don't want to be in the paper. It's a private matter. It's going to be a private meeting. Don't do it." I called the photographer off. He decided that he was not going to be called off, he wanted to do it himself.
On the Monday, pictures appeared in the Daily Mirror and it could have only come from one person. So I phoned him up and sacked him. I can't have people doing that. That was a blatant breach of privacy. I got asked not to do it and we carried on and did it, and I got rid of a good guy because of that.
But a lot of effort is put into the work that we do, you know, to prove whether stories are true or false. Newspapers get phoned all the time. People ring up and they say, "This is happening, that's happening and the other thing's happening". 80 per cent of the time it's absolute rubbish.
If I can just bring -- there's one example that I'd really like to share with you.